In line with the company’s commitment to actively enhance the lives and promote the welfare of Filipino children, Jollibee, the country’s leading fast food chain, today turned over donations totaling P18 million to eight foundations engaged in programs and projects that directly benefit children.
Heads and representatives of the different foundations, along with some of their children beneficiaries, received the certificate of donation in a program held at the Manila Ocean Park. Guests and children beneficiaries were also treated to a special day of fun and exploration complete with an Oceanarium journey after the formal program.
The grand gift giving project was spearheaded by Jollibee, Jollibee Franchisees Association (JFA) with the support of Jollibee Foundation. Specifically, the amount raised for the donation came from the sales of Hug & Share dolls, a special 30th anniversary novelty offering last year that was participated in by all Jollibee stores and which was warmly received by customers across the country. The fund raising project was also tied in with Jollibee’s annual MaAga ang Pasko toy and book collection drive.
“Through the help of the JFA and the Jollibee Foundation, and with the support of our customers, Jollibee hopes to alleviate the plight of Filipino children who – at their tender age – are already faced with various challenges. We are proud to extend support to organizations that are steadfastly working to give these children a better life,” said Gold F. Tantoco, Vice President for Marketing of Jollibee.
“We initiated this project as our way of saying thank you and giving back to Filipino children who have helped a great deal in ensuring Jollibee’s success throughout the years,” said George De Guzman, Chairman of the JFA.
“This project owes its success to the thousands of Jollibee patrons who supported this noble cause by purchasing the Hug & Share dolls,” he added.
The eight beneficiaries of the project are Cottolengo Filipino (Rizal), ERDA Tech (Manila), Families and Children for Empowerment and Development Foundation (FECD Manila), House with No Steps (Quezon City), Marcellin Project (General Santos City), Shontoug Foundation (Baguio City), Philippine Children’s Medical Center (Quezon City), and the Busog, Lusog, Talino In-School Feeding Program of the Jollibee Foundation (Leyte).
The beneficiaries will use the donation to fund different initiatives that would go towards the welfare of underprivileged children or those requiring special attention, training or care.
Some of these initiatives include the building of a Jollibee Foundation Wellness Center for Children, and the procurement of ventilators, pulse oximeters and blood pressure monitoring equipment for the Philippine Children’s Medical Center; the establishment of a fully-equipped Multisensory Room for Cottolengo Filipino’s home for differently-abled and abandoned children; and, Busog, Lusog, Talino’s in-school feeding program for poor students in Tacloban, Leyte.
“We are very happy that Jollibee is able to do something for the children of Cottolengo. The Multisensory Room that we will build will help provide necessary mental and sensual stimulation, as well as relaxation for the autistic and hyperactive kids currently under our care. At the same time, it will also be beneficial for the students of our school. It will help a total of 82 orphans and students with special needs,” said Fr. Julio Cuesta Ortega, FDP, President and Executive Director of Cottolengo Filipino.
FECD Executive Director Teresita Silva, on the other hand, said they are very grateful to Jollibee for recognizing and supporting the needs of young people who belong to the poorest of the poor.
“The donation will be used for the training of 10 Instructional Managers. They are the teachers who live within the same communities as the 200 out-of-school youth we are supporting. With Jollibee’s assistance, these young people now have the chance to complete their basic education through the Advanced Learning System of the Department of Education,” added Silva.
(Published in Philippine Daily Inquirer last 27 January 2009)
Jollibee Foods Corporation (JFC) espouses the principle of shared value in its corporate social responsibility (CSR) activities. As a company in the food industry, JFC through its CSR arm, the Jollibee Foundation, implements programs that address access to education, livelihood development, leadership development and disaster response, issues that are also of relevance to the company’s core business.
Jollibee Foundation’s Busog, Lusog, Talino (BLT) brings together local education stakeholders and JFC employee volunteers to mitigate hunger and undernourishment, widely attributed causes of school attendance decline and drop-out among lower grade pupils. Daily lunch is provided to below normal weight-for-age Grades 1 & 2 pupils with food prepared by parent groups following menus developed by Jollibee Foundation. The parents also attend seminars on food safety, cooking, health and nutrition. For SY 2008-2009, BLT is being implemented in 54 public elementary schools benefiting 1,822 pupil beneficiaries. Pupils exhibit marked improvements in weight and attendance while their parents show improved budgeting and menu preparation skills as well as knowledge on nutrition.
Aside from education, Jollibee Foundation also has initiatives in livelihood, leadership development and provides assistance in times of calamities.
Last October 27 2007, almost 100 employee volunteers from Jollibee, Chowking, Greenwich, Delifrance, Red Ribbon, and Jollibee Worldwide Services took time out of their weekend and joined your Foundation to march in the annual Gawad Kalinga Martsa ng Bayan.
Every year, Gawad Kalinga holds an international expo in celebration of all the bayanis who partner with them in their fight to alleviate poverty in the country. GK Villages all over the Philippines, international donors, plus corporate partners such as JFC were part of the 3-day long event. Our employee volunteers donned their brand new Jollibee Foundation t-shirts and happily waved their flaglets and pompoms to show their support for our sponsored GK villages in Las Piñas and Southern Leyte.
Participants also included the second batch of Jollibee Foundation scholars studying at Don Bosco Technical College, who led the JFC family in the march around the Mall of Asia grounds. Joining the last leg of the march were the beloved Jollibee and Hetty mascots, which drew excited cheers from the crowd.
Not only are Jollibee and Chowking known for their great tasting food, but now, Asia knows that these two mega brands under the Jollibee Foods Corporation are both leaders in corporate social responsibility.
Last September 26, 2006, Jollibee and Chowking were each presented with a Merit Award at the Asian CSR Awards held at the Crown Plaza Hotel. Out of 178 entries from 14 countries, Jollibee and Chowking garnered first-runner up accolades for their CSR programs.
The Merit Award under the Concern for Health category was given to Jollibee for its Deaf Employment Program—a program that has had over 300 hearing impaired trainees in the past eight years at selected Jollibee stores, while Chowking emerged as a Merit Awardee under the Best Workplace Practices category for its Cooks’ Certification Program.
For Jollibee, implementing the Deaf Employment Program not only allowed them to provide equal opportunity to the differently-abled, it has also given them the opportunity to pass on valuable skills to help the hearing-impaired assimilate into the mainstream workplace much more easily. Today, many program members still continue to be part of the Jollibee family, while others have pursued entrepreneurial endeavors—a path inspired by learning and working with Jollibee. It is JFC’s plan to spread this Deaf Employment Program to the other SBUs in the following years and begin employing the hearing-impaired at all company-owned stores.
Meanwhile, Chowking’s five-year-old Cooks’ Certification Program was initially created to win customer loyalty to the consistency of the taste of Chowking products. Today, with some 2,600 cooks certified, it is no longer just the customers who are benefiting from the program. Many of the cooks enrolled in the program only had a high school level education, but thanks to the Cooks Certification Program, these same cooks have become more employable and even get pirated for overseas jobs. Chowking has proven that the great tasting food and a customer-first attitude are not only good for the company, but also for the employees benefit by building their capabilities and their prospects for a brighter future.