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Our commitment to education is rooted in helping the Filipino reach his highest potential. Good education has the power to change the quality of a person’s life, and more importantly, his family, community and the nation.


According to the United Nations World Food Programme, hunger is a key hindrance to learning especially among school children. To help address this adverse reality, Jollibee Foundation embarked on the Busog, Lusog, Talino (BLT) School Feeding Program with the goal of eradicating hunger among Grades 1 and 2 public school pupils.

Since its inception in 2007, the “Busog, Lusog, Talino” (BLT) School Feeding Program has endeavored to work with communities towards addressing hunger among Grades 1 and 2 public school pupils to help them stay in school and learn better. The program is composed of four (4) key components, namely:

·         Daily lunch: In each school, the 40 most undernourished pupils in Grades 1 and 2 are selected and provided with lunch for 136 days, from July to March.

·         Parent involvement:  Parents of BLT pupils take the lead in food preparation and budgeting so that they can learn and apply these learnings at home.

·         Stakeholder engagement: The BLT program is designed to involve different members in the community. In each site, JF implements the program with a Local Implementing Partner (LIP) that operates like a franchisee in the area. The LIP works with principals, teachers, PTA members, local government health and nutrition workers, and other volunteers to make sure that BLT will work.

·         Employee Volunteering: Monitoring is done with the participation of JFC store volunteers. This is where the presence of the Foundation is felt as JFC employees serve as its ambassadors.


Program Impact

Through the years, the BLT Program has demonstrated that it is possible to employ a management system in doing school feeding that leads to:

·        Significant results:  80% of pupils gain Normal Body Mass Index (BMI) level after the feeding cycle and maintain their normal weight beyond the feeding cycle. Results likewise show improvement in attendance and academic performance among BLT pupils.

·         Sustainability:  BLT becomes a permanent 136-day feeding activity through community ownership as manifested by the cash and in-kind support from local government units, individuals and organizations.

·         Scaling-up:   BLT’s simple, affordable and measurable model allows for easy replication and scaling-up in more areas. From the initial eight (8) pilot schools in 2007, BLT’s current coverage is 444 schools.


Community Ownership Takes Root

Jollibee Foundation’s time-bound financing approach to BLT is designed to empower local leaders and community members to fully commit to the program’s sustainability. This has driven stakeholders to look for ways and means to generate needed resources. For example, in San Jose Nueva Ecija, the City Government sourced its funding counterpart from the LGU General Fund. RD Foundation, a local partner in General Santos City, tapped its sister companies to provide in-kind goods to schools. Davao-based schools launched "Feed-a-Child" fundraising campaign to draw support from the community.

Public donation continues to pour in to BLT through the Jollibee Foundation coin banks placed in all JFC stores nationwide. In the US, Jollibee and Red Ribbon stores in the states of California, Nevada, and New York continued their coinbank collection from customers. This fundraising is in partnership with the Philippine Development Foundation (formerly Ayala Foundation USA).


PROJECT ACE (Improving Access, Curriculum and Employment in HRM Education) 
A study done by the International Labour Organization cited unemployment in the Philippines as a prevalent problem especially among the youth. Even among those with college diploma, unemployment remains an issue.
Project ACE (Access, Curriculum and Employment) provides scholarship support to students enrolled in Hotel and Restaurant Management (HRM). The program started in 2008 and implemented in collaboration with partner schools namely, Cavite State University, Chiang Kai Shek College, De La Salle University - Dasmarinas, Divine World College, Jose Rizal University, Polytechnic University of the Philippines and University of Makati. 

In addition to providing scholarships, Project ACE provides scholars with on-the-job training in JFC stores and leadership development sessions.



In partnership with Don Bosco Technical College (DBTC) in Mandaluyong and Don Bosco College Canlubang (DBCC), Jollibee Foundation offers scholarship for 15-month technical courses in Refrigeration and Airconditioning Mechanics, and Mechatronics to qualified high school graduates. Values formation complements the technical training to further develop the scholars' good moral character.

Since 2006, 99 scholars have graduated from the program with adequate skills and proper values to help them find job opportunities matching their specific expertise.

Enhancing Communication Skills

In 2011, Jollibee Foundation took the program a notch higher by equipping the DBTC Mandaluyong scholars with better English communication skills. Dubbed as "English Club," basic English lessons were taught in eight sessions by qualified JFC employee volunteers to help the scholars prepare as they embark on bigger and more challenging roles after their graduation. 

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 A BLT Student in Pampanga









 A Don Bosco Scholar


 A Project ACE scholar  and her dessert creation




  PFPD practicumer





CK Cooks


Jollibee Foundation is supported by the following brands under the Jollibee Foods Corp.

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