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Jollibee Group FoodAID Program

Jollibee Group FoodAID Program

 

When Super Typhoon Yolanda hit the Philippines in 2013, JGF immediately set up a disaster response center which then focused on giving food assistance to affected communities through partner organizations. After further assessment of the situation, the Jollibee Group FoodAID Program was formed to facilitate relief operations and setup of mobile kitchen in severely affected communities in the Visayas region that benefited more than 160,000 survivors, with the help of employee volunteers from all the business units of JFC. The Foundation was able to provide more than 68,000 congee meals through its Mobile Kitchen. Over 16,000 relief packs were also distributed to severely-affected families. The Foundation also provided assistance to full-time volunteers of various relief organizations and served more than 17,000 meals.

 

JGF was able to raise P44M worth of donations from JFC, shareholders, franchisees, business partners, executives, employees and from the public through the JGF coinbanks in all JFC stores nationwide. Portion of this will go to the Foundation’s rehabilitation efforts.

 

Currently, the Foundation is undertaking two projects for rehabilitation:

A special school feeding program provides lunch to all enrolled students 3x a week, nourishing more than 49,000 pupils in 134 schools. These schools are in the provinces of Aklan (Kalibo, 3 schools), Iloilo (11 towns, 80 schools), Negros Occidental (Cadiz and Sagay, 7 schools), Capiz (Dao, 20 schools), Western Samar (Daram, 1 school) and Leyte (Ormoc, Palo and Tacloban, 23 schools). Using a special congee mix formulated by JFC Commissary that is served twice a week, and a rice meal every Friday, the feeding will continue until the end of the school year in March.

A livelihood recovery program will start in March to assist 650 small farmers rebuild their income through farming and livestock raising.  The program will provide financing, training and marketing assistance to ensure that farmers generate income and start them off on a path to recovery. The program is implemented in 4 provinces with 3 local partner institutions. These are in Cebu (150 farmers, LAMAC Multi-Purpose Coop), Aklan (50 farmers, Ahon sa Hirap Inc or ASHI), Antique (250 farmers, ASHI) and Iloilo (200 farmers, Taytay sa Kauswagan Inc.).  The project is targeted to end In July 2014.

Jollibee Group Foundation is supported by the following brands under the Jollibee Foods Corp.

jollibee
chowking
greenwich
redribbon
manginasal
burgerking
jollibee
jollibee